Baaghil is the unconventional branding and marketing adviser. His out-of-the-box ideas ignite companies to rethink their strategies on reaching their target audience and building sustainable brands. His clientele consists of bold CEOs and CMOs of leading organizations aiming to be strikingly different from their competitors, ready to walk the unconventional road, break the chains of traditional patterns, evolve their businesses and ultimately, create brands that dominate the category. Known as the man who “evolves business”, Baaghil is able to effortlessly dive into the heart and mind of the brand and chart out a new innovative course for it to actualize and seize opportunities. With over 25 years of experience, Baaghil successfully launched and also evolved some of the most profitable and sustainable local and international brands. A few to name are: Femi9, Vivid Flair, Code Red, Tadawul (Saudi Stock Exchange), Savola, Al Muhaidib (Mayar), Al Khabeer Capital, and Makkah Techno Valley Co. (MTVC) on an unforgettable brand journey of knowledge and experience.
Baaghil has authored three books, including “The Power of Belonging”, as well as co-authored several other books. International recognition of Baaghil’s unique approach to branding and marketing is found in the pages of key publications. Dan Hill, the well-known marketing expert wrote on Baaghil in “Emotionomics”. Baaghil was interviewed by the internationally renowned brand consultancy firm, Siegel+Gale, on branding in the Middle East. Baaghil has spoken on branding and marketing in major business cities such as New York, Hong Kong, Amsterdam, Riyadh, and Doha.
With 15+ years of experience in marketing and Brand building across multiple markets in MENA. Youssef Shokry has helped grow brands like Pampers, Gillette, Oral-B, Braun, Oxi detergants, Tank filters, Haircode, Parachute amongst others. After 13 years of corporate experience across different companies and structures ranging from the big FMCGs to local companies, which helped broaden his experience in marketing and his understanding of companies at different stages. Youssef Started a creative digital consultancy in 2016 “The creatures”, through the agency he has worked with brands like Coca-Cola, Flo water, Uber, Tank filter, amongst others.
Youssef has always been fascinated with humans and that is the cornerstone of his understanding of marketing and the foundation to the book he is currently writing “Evolute: The missing P” a book that talks about the concept of evolution in business and presents purpose as the missing P in marketing as well as providing a framework he has developed “The human model”.
18+ years of experience in Brand strategy, Consumer and Shopper insights spanning across multiple geographies. Worked on brands such as Cadbury Dairy Milk, Trident, Global Data, TUC, Mori, Orange, Swiss Blu to name a few. Dahlia left corporate life in 2015 to embrace the entrepreneurial spirit with her brand & retail strategy consultancy- FWD. She is passionate about public speaking, coaching and sharing knowledge locally and regionally. In 2017 she rolled out series of TALKs on Shopper behavior, Future of retail, Content strategy, Gen Y & Gen Z, Innovation, Consumer trends, and Brand stories. She heads the Marketers Of Egypt community group which she created in 2005. A judge in Super Brands Egypt, and a mentor at Cheri Blaire foundation in UK empowering women in startup businesses in developing markets.
Regional Director Customer, Engagement Camp, Digital, MENA, Principal Consultant, Ogilvy MENA Hazem graduated with a Bachelor of Science in Computer Science from The American University in Cairo in 2002. Since then, he has developed a passion for and built a career in connecting the business world with technology. He has been a consultant to many brands, defining and implementing their digital transformation strategies, roadmaps and KPI frameworks. He worked across multiple industries and many iconic brands including a.o. HSBC, Emirates NBD, Gucci, Emaar Group, First Abu Dhabi Bank, Dubai Health Authority, The British Council, Egypt Tourist Authority, Wasl Asset Management, InterContinental Hotels Group, Souq.com, Unilever, Gulf News, Qtel (now Ooreedoo), Zain Telecom, McDonalds, Philip Morris International, Ferrari World Abu Dhabi, Sony Mobile, Yas Waterworld, Emirates, and Majid Al Futtaim Group.
He has recently completed the Strategy in the Age of Digital Disruption INSEAD Executive Education course and also holds the Post-Graduate Diploma in Digital Marketing from the Institute of Direct and Digital Marketing in London.
Sidney Evans is an international expert and thought leader in branding and communications. He has published numerous articles in such publications as Branding Magazine, Forbes, and Oracle Marketing Cloud. Sidney is a pragmatic strategist and expert communicator. He helps people develop and communicate their unique brand through clear messaging and by implementing sound strategy. Sidney Evans was selected to join the Forbes Councils, whose members are hand-selected, to become part of a curated network of successful peers and publish thought leadership articles. Most recently, he was asked to contribute to the Oracle Marketing Cloud blog.
Sidney is a senior columnist and moderator of the "C-Suite" for Branding Magazine. Sidney holds an MBA from the University of Miami. Awards/Skills/Organizations: University of Miami Leadership, Professional Voice-Over Artist, SAG (Screen Actors Guild Member), AFTRA (American Federation of Radio and Television Artists).
Omar Hikal is CEO of The Brand Company, a Cairo based marketing strategy and brand creation firm that specializes in helping companies to find their voice, craft their customer experience and communicate in a consistent, compelling and meaningful way. The Brand Company counts among its clients many of the region’s powerhouse brands including Ras Al Khaimah Media Office, Emaar, Samir & Aly, HyperOne, SODIC, Arkan, Orascom Development Egypt, Azza Fahmy, Mori Co, Americana, and Palm Hills. Omar is an entrepreneur with 25+ years experience in brand creation, marketing, home technology, consumer goods and real estate. His clients list include Mansour Group – Metro Markets, and Philip Morris, and SODIC. He is a co-founder and Board member of Archimedia, a multi award- winning technology installation company that is the Middle East’s leader in the residential technology space.
Omar was CEO of Archimedia from 2006 to 2014. Omar holds a degree from Boston University’s Questrom School of Business with a concentration in Marketing and Finance (1990) as well as an Executive Management Diploma from Harvard Business School. He has attended executive programs in finance, marketing and retail strategy at INSEAD.
Viviana is a purpose-driven communication professional with North American, European and Asian experience in brand strategies and storytelling. She currently leads communications at WeRobotics, a hi-tech humanitarian organization that bridges the digital divide across the Global South. Besides supporting digital communications at Account Planning Group of Canada, Viviana was also a brand consultant during the re-positioning process of Global Knowledge Canada and re-branding phase of Heritage Toronto.
Viviana holds a Master’s Degree in Language Society and Communication from the University of Bologna. She speaks five languages and is a Communication and Advertising Accredited Professional (CAAP) with the Institute of Communication Agencies Canada.